In 2005, Pikes Peak Mental Health Center and several affiliated agencies started operating as Pikes Peak Behavioral Health Group. Today, you can “X’ that listing out of your address book and replace it with “AspenPointe.”
On Monday, the agency formerly known as Pikes Peak Behavioral Health Group announced it will heretofore be known as “AspenPointe,” and all of its 12 agencies will have “AspenPointe” in their names.
AspenPoint “was selected following consideration of more than 200 options and after positive market testing,” its website says. “It received unanimous support from our board of directors and executive staff.”
The press release on the website goes on to say that “through greater repetition, we will strengthen our identity, while conveying our organizations’ connection and common purpose.”
President and CEO Morris L. Roth says in the release that AspenPointe will help reduce confusion in the community about the organization’s many endeavors, which go beyond traditional mental health counseling to include career development and housing. (To learn more about the reasons for the name change and other answers to FAQs, click here.)
What do you think about the name change? Ponder that while you peruse the following list of “before and after” names for AspenPointe’s operations: