In 2005, Pikes Peak Mental Health Center and several affiliated agencies started operating as Pikes Peak Behavioral Health Group. Today, you can “X’ that listing out of your address book and replace it with “AspenPointe.”
On Monday, the agency formerly known as Pikes Peak Behavioral Health Group announced it will heretofore be known as “AspenPointe,” and all of its 12 agencies will have “AspenPointe” in their names.
AspenPoint “was selected following consideration of more than 200 options and after positive market testing,” its website says. “It received unanimous support from our board of directors and executive staff.”
The press release on the website goes on to say that “through greater repetition, we will strengthen our identity, while conveying our organizations’ connection and common purpose.”
President and CEO Morris L. Roth says in the release that AspenPointe will help reduce confusion in the community about the organization’s many endeavors, which go beyond traditional mental health counseling to include career development and housing. (To learn more about the reasons for the name change and other answers to FAQs, click here.)
What do you think about the name change? Ponder that while you peruse the following list of “before and after” names for AspenPointe’s operations:
What do I think of it? They’re idiots just like the YMCA thinking they NEEDED a new name.
Aspen Point is the name of several apartment buildings in couple Colorado cities
didn’t anyone do any research on this?
Maybe it received positive feedback because the name was farmilar
and John C: 100 percent agreement
“Meet the new boss — the same as the old boss…”
The operation may have a new name; however, will the reputation in the community change or be worth the money spent on the new identity? More than likely – no. They should start the change in identity from within the organization. Value the people (your assets) who are down in the trenches doing the work. They are the true face of your organization. If you walk the walk (instead of the talk) and treat them with the respect they deserve, grant them the same benefits you enjoy (e.g., a noteworthy pay raise, recognition of a job well done), you won’t have to make these never ending name/identity changes. An unhappy, uninspired, and uncaring employee will always result in a less-than-favorable experience for the public. Given the organization’s high profile and high exposure in the community, you have to fix yourself from within or the external profile will never change for the better. It is truly ironic that they don’t understand (or really care about) this concept. Two and a half years from now they will have to change their name again.
The operation may have a new name; however, will the reputation in the community change or be worth the money spent on the new identity? More than likely – no. They should start the change in identity from within the organization. Value the people (your assets) who are down in the trenches doing the work. They are the true face of your organization. If you walk the walk (instead of the talk) and treat them with the respect they deserve, grant them the same benefits you enjoy (e.g., a noteworthy pay raise, recognition of a job well done), you won’t have to make these never ending name/identity changes. An unhappy, uninspired, and under valued employee will always result in a less-than-favorable experience for an organization when it deals with the public. Given the organization’s high profile and high exposure in the community, you have to fix yourself from within or the external profile will never change for the better. It is truly ironic that they don’t understand (or really care about) this concept. Two and a half years from now they will have to change their name – again.
This company is a hoax, they live off of Medicaid and other government hand-outs. Talk about fleecing the public, how do you spell FRAUD? They’re supposed to be non-profit, the CEO and his hench men drive top of the line company cars, and probably make more that the Governor, they need to be investigated.
Perhaps you, as a reporter who is respected for good coverage of this scene, could do an expose’ of “AspenPointe”. There has not been ONE positive remark, comment or posting about PPMH since the announcement of AspenPointe. Let’s keep the rapicious villian properly named – they are PPMH. Please, PLEASE; for the sake of our community, you could dig into just how much Morris Roth hauls home every year. How many other execs take home a six-figure income – while they are “too poor” to keep Detox going? Why did they leave a perfectly good headquarters on the East side of town to relocate in fancy remodeled offices on the North side of Downtown? PPMH has been an ongoing RACKET for many years, shoving other agencies who might actually HELP mentally ill people out of the way to nail down all and any Gov’t funds coming to our town. They were created to take care of seriously mentally ill people. They will, IF the person has insurance or Medicaid/Medicare. Once in a blue moon will they allow an uninsured person to slip in. Most agencies won’t even bother to refer people in need there anymore, it’s a sick joke.
By removing “mental health” from the title of the company, the marketeers have bought into the stigma they say they are trying to avoid. Hypocritical and infuriating to those who suffer from very real, very normal mental health issues. By the way, “Pointe” means “tip of the toe” or the dance position of standing on the tip of your toe. It has NO other meaning in our language. Nice research.
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So why does Pikes Peak Mental Health/Aspen Pointe have such a bad reputation? My daughter is going into their care, and I am a little worried about their treatment now!